SELLer's guide

To Sell Your Home for a Great Price and with Optimal Timing and Terms...

You Need a Highly Experienced Professional

with Top-Notch Negotiation Skills

With over 18 years experience, I have been recognized as one of Edmonton’s best realtors with all the honed expertise and premier negotiation skills required to secure a speedy sale, and the best possible terms for your most valuable asset.

Here’s a quick list of the most important services you can count on, with a brief description below that breaks things down in detail:

Working With me, You Get:

  • An effective pricing strategy that factors all the right elements to help you sell faster, for more money, and with the best terms possible.
  • Professional photography services to enrich your home's best features and guarantee it stands out.
  • Collaboration with quality home inspectors to identify any conceivable problems early on, giving you the time to fix them or provide proper disclosure to potential buyers; thereby maintaining the all important advantage in negotiations, and avoiding all legal trouble.
  • Recommendations if required from a list of qualified painters and renovators who can help you with any repairs, which are decided on together to be worth the investment.
  • Affiliation with qualified stagers or basic staging advice to ensure your home shows its very best.
  • A complete array of modern online marketing tools in combination with the best traditional techniques, such as local magazines, newspapers, and direct mail, which are all used together to increase your home’s visibility and number of showings.
  • The masterful negotiation skills necessary to get you the ideal timing, terms, and sale price of your most important asset. One of my strongest skills, my prowess when negotiating on your behalf will get you more, faster, and with less stress. 

Pricing Strategy is Paramount to Success

The Bottom Line - Realistic Pricing IS Strategic Pricing

The market changes daily and has a large number of elements to pay attention to. In order to pick your home’s perfect price range, all pre-listing and preparatory steps that can enhance the value, should be taken first. Then I use the following list of factors to calculate a competitive market analysis to help you choose the right figure:

 This analysis needs to be made strictly from homes that can be considered comparable to yours.

  • Comparable properties that are currently listed
  • Comparable properties that have recently sold
  • Comparable properties that have sales pending (if available)
  • Comparable properties that did not sell

what i promise to offer

reliable and professional advice

Professional Photography Pays Off

Don't Let Your Home's Marketing be Marred by a Smartphone Realtor. I only works with photographer’s who use all the best equipment to add both space and depth to your home’s rooms and contours. Professional quality equipment also eliminates glare from worktops and windows and can even borrow light from adjacent rooms, making your images all the more impressive. Top-notch photography enriches your homes’ best features and will ensure it stands out. Don’t settle for less.


An Honest Home Inspection Plays an Invaluable Role

Keep the Upper Hand in Negotiations. I frequently recommend that you hire a top quality home inspector to help you identify any potential problems early on. This gives you time to fix them, or provide the proper disclosure to buyers to maintain the upper-hand in negotiations and avoid situations that can delay or hamper them.

Reliable Advice and Access to Recognized Repair Professionals

The Right Advice and Capable Professionals are Essential. Hopefully you know your own contractors you trust. But, if you need help, I have a long and impartial list of leading tradesmen who can help you with any repairs that together, are deemed to be worth the investment. Most importantly, because I understand the best items to renovate, repair, and repaint, my advice can often help you earn more when selling your home.

Cleaning and Staging Can Pay Big Dividends

FACT: Staged Homes Sell Faster and for More Money. Ideal arrangement of furniture and fittings will give your home more light, space, and an inviting flow so that viewers will be enchanted as soon as they walk through the door. 

 This is an important step in the sales process. Effective basic staging and cleaning doesn’t take much effort. Especially when you consider the significant difference in the speed and sale price that they can make. Rest assured I am extremely capable and confident in this area, which is so absolutely crucial to your success.

Using all the Right Tools to Market Your Home

A Perfect Blend of Traditional and Modern Technology to Increase Your Home's Visibility and Showings

I will utilize all the best marketing tools in the industry to get your home the global coverage it needs, especially in Edmonton’s case, with so many people moving there from all over the world every year. Every neighborhood and even each individual home is different, so I will create a customized marketing plan specifically for your home. This helps to get more of the ideal target-market of buyers in for a viewing. When you list with me, your home will not only be listed on MLS, which is the primary tool all realtors use, it also gets listed on and which are the 2 largest and most popular real estate search websites in Canada.

Here are just a few of the other marketing services that I may choose to help you sell your home:

  • A Detailed and Sharable Virtual Tour for all online advertising
  • Direct Mail Campaign 
  • Kijiji, Facebook, and other Social Media Sites
  • All the best online real estate portals in play, such as, Trulia, Zillow and more!
  • Christine's Vast Contact List of Top Canadian Realtors
  • Christine's Website

Note for Higher-End Homes:

A customized approach using a variety of Specific Luxury-Home Channels is also employed and usually includes your own YouTube Video, for use across all your online advertising.

First-rate Negotiations Skills

Can Make All the Difference

Expert Negotiation Skills are Essential to Optimize the Terms and Sale Price of your Home

Every negotiation is unique, because of numerous market factors and segments, as well as the principals and agents involved. There’s a large variety of strategies to negotiation and associated risks that come with each one. What works perfectly in one scenario may fail in the next. 

 Some important basic rules are to protect your own cards, while learning as much as you can about the other party and their agent, be agile, attentive to changing situations, and keep strategizing for the best way to proceed as the negotiation develops.

 Negotiations can be complicated, especially for new sellers. It really helps people relax when they realize that this is one of my strongest assets, I do it every day, and I am recognized as one of Edmonton’s best realtors. 

Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.